My passion for business management is unmatched.
Getting To Know Me
My name is Michael Hough and my story is a unique one. To get the full story, head over to the About Me page.
Over the past two decades, I’ve evolved from a corporate leader and scrappy young entrepreneur into a top-tier Amazon consultant. My career path wasn’t always straightforward, but one thing was constant—I’ve always loved business. Having been an employee, business owner, and consultant, I’ve found the greatest satisfaction in partnering with companies to help them thrive.
While most of my clients are larger corporations, I also deeply enjoy working with startups and family-run businesses that need guidance navigating the complexities of selling on Amazon.
Past Year at a Glance
100% Client Retention
$1.5M In Ad Spend Under Management
14,000+ Products Managed
500+ Ad Campaigns Managed
100% Client Retention $1.5M In Ad Spend Under Management 14,000+ Products Managed 500+ Ad Campaigns Managed
22+ Product Innovation Projects
Multi-Billion Dollar Agency Audits
$1B+ In Client Revenue
$16M In Inventory Managed
22+ Product Innovation Projects Multi-Billion Dollar Agency Audits $1B+ In Client Revenue $16M In Inventory Managed
Key Skills and Experience
11+ years (18,000+ hours) of hands-on experience with Amazon Seller Central, Vendor Central, Brand Registry, Advantage, & KDP built through both business ownership, employment, & strategic partnerships.
17 years of expertise in brand building, corporate buying, retail management, inventory planning, sales, marketing, manufacturing, and e-commerce.
Advanced skills in corporate strategy, data analysis, Excel, reporting, forecasting, and analytical problem-solving—paired with exceptional attention to detail and strong business acumen.
Proven track record in driving growth and scaling companies toward 8 figures in annual sales.
17 years of leadership experience—building, developing, and managing teams in both in-person and remote environments.
Recent Project Highlights
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Large-Scale Advertising Management
Expertise in PPC and vCPM campaigns on Amazon, including Sponsored Products (SP), Sponsored Display (SD), Sponsored Brands (SB), and Streaming TV (STV). Currently managing $1.5M+ in annual Amazon ad spend across 500+ active campaigns.
PPC & Advertising Audits
Audit PPC campaigns for agencies and sellers to ensure best practices are followed, providing actionable plans to optimize performance for each client’s goals. Recent work includes high-level audits of accounts with $1M+ in annual ad spend.
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Private Label Development
End-to-end private label and brand creation—identifying high-potential opportunities on Amazon, then managing every stage from concept and manufacturing to importing, inventory management, DTC rollout, advertising, growth, and ongoing operations.
Product Innovation
Conduct in-depth market research and produce feasibility reports across multiple industries to help companies identify high-potential investment opportunities and strategically expand their product portfolios.
E-Commerce Marketplace Management
Managed the launch and operations of eBay, Etsy, Walmart, Target, and other e-commerce marketplaces, overseeing best practices, policy compliance, and inventory management across all platforms.
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Large Product Catalog Management
Manage 14,000+ active products on Amazon across FBA, MCF, DTC, and FBM fulfillment channels.
Product & Brand Troubleshooting
Extensive experience troubleshooting brand and product launches, resolving critical issues such as GS1/GTIN errors, trademark registrations, brand problems, and other challenges.
Hazmat / Dangerous Goods
Expertise in handling hazardous materials, including managing the Dangerous Goods (DG) program, LTL shipments, and SDS compliance approvals.
Amazon Advantage & Kindle Direct Publishing (KDP)
I oversee both KDP and Advantage workflows—publishing, catalog management, inventory coordination, and issue resolution—to keep your titles visible, compliant, and reliably in stock.
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Amazon Warehousing & Distribution (AWD)
AWD is quickly becoming a key part of Amazon’s complex inventory management system. Whether you’re exploring it for potential cost savings or adapting because Amazon’s policies require it, I can guide you through the process and help you determine the best path forward.
Multi-Channel Fulfillment (MCF)
Launch and manage Amazon Multi-Channel Fulfillment (MCF) services from the ground up for companies across diverse industries, including integrating existing inventories into the MCF program. Recent work includes managing and syncing inventory across Shopify, Amazon, Walmart, Target, and eBay.
Domestic & International Logistics
Expert in end-to-end logistics, from manufacturer to port management. Whether moving a domestic pallet or a global shipping container, I help streamline the logistics of your e-commerce business.
Shopify / DTC Inventory Management & Syncing
Includes leveraging Amazon or other third-party logistics (3PL) providers to fulfill orders from your direct-to-consumer (DTC) website and Shopify storefronts, and keeping inventory synchronized between channels.
Perishable & Food Products Management
Overseeing stock levels, rotation, and shelf life to minimize waste and ensure product quality and customer satisfaction.
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Experienced in international product development, managing manufacturer relationships, and U.S. importing, leveraging overseas contacts and connections at major U.S. ports to streamline the process.
I also help international companies enter the Amazon U.S. market by establishing seller accounts for non-residents, developing FBA and MCF strategies, and managing the entire launch process from start to finish. -
I provide tailored corporate training for founders, leadership teams, and in-house e-commerce staff.
This ranges from building your Amazon channel from the ground up—account setup, catalog structure, advertising, inventory operations, and reporting—and then fully handing it off to your team, to long-term partnerships where I join monthly or every few weeks to review performance, troubleshoot issues, and guide strategy.
Training can be one-on-one or team-based, live or recorded, and often includes reusable SOPs, checklists, and screen-share style walkthroughs so your team can confidently manage Amazon (and connected channels) without relying on me day-to-day.
Cross-Industry Knowledge & Insight
