My passion for business management is unmatched.

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Getting to know me

My name is Michael Hough and my story is a unique one. To get the full story, head over to the About Me page.

Over the past two decades, I’ve transformed into a top-tier Amazon consultant from a corporate leader and scrappy young business owner. My trajectory wasn’t always obvious, but I knew one thing - I loved business. While being both an employee, business owner and consultant - I’ve found the most fulfillment in partnering with businesses to help them excel.

Although the majority of my clients are larger companies, I thoroughly enjoy working with startups and small family run companies that need help navigating the complexities of Amazon.

A look at the last year

$1.5M In Ad Spend Under Management

14,000+ Products Managed

380+ Ad Campaigns Managed

100% Client Retention

$1.5M In Ad Spend Under Management 14,000+ Products Managed 380+ Ad Campaigns Managed 100% Client Retention

$49M In Revenue Among Clients

20+ Product Innovation Projects

Advertising Audits of Billion Dollar Agencies Completed

$14M In Inventory Handled

$49M In Revenue Among Clients 20+ Product Innovation Projects Advertising Audits of Billion Dollar Agencies Completed $14M In Inventory Handled

Key skills and proficiencies

  • 10 years (17k+ hours) of Amazon Seller Central, Vendor Central, and Brand Registry experience. My knowledge derives from a blend of business ownership and partnerships.

  • 15 years with corporate buying, retail management, inventory planning, sales, marketing, and general e-commerce expertise.

  • 15 years leading, developing, and being part of teams (physically and remotely).

  • Strong data, analytics, Excel, math, analytical processing, reporting, and forecasting skills. As well as a high level of attention to detail and business acumen.

  • Specializes in growth and development for companies aiming for over $10M in annual sales.

Recent Projects

  • PPC/VCPM based campaigns on Amazon including SP, SD, SB, and STV.

    Currently managing over $1.5M in annual ad spend on Amazon across 380+ campaigns.

  • Private label/brand creation from scratch. Targeting lucrative business opportunities on Amazon.com and working from A-Z to bring a brand to life. From the initial idea, to manufacturing, importing, inventory management, DTC rollout, advertising, growth, & ongoing management.

  • I regularly conduct market research and provide feasibility reports for various industries. This is mainly used to determine where companies should invest next to grow their product portfolio.

  • Extensive brand and product launch troubleshooting. Including tackling business critical errors, GS1/GTIN issues, trademark registrations, brand connection problems, & more.

  • Auditing PPC campaigns for various agencies and sellers, to ensure best practices are being used. In these instances, I provide a plan of action to improve their performance for each their goals. Recent projects have included high level audits for accounts with over a $1m annual advertising budget.

  • International product development, manufacturer relations, and U.S. importing. I've got contacts overseas and at major U.S. ports to simplify the process.

  • Launching and managing Amazon MCF services from the ground up for companies across a range of industries. Including integrating existing inventories into the MCF program. Recently I’ve been handling Shopify, Amazon, and Ebay inventory management/syncing.

  • Bringing international companies to the Amazon US market. This includes establishing seller accounts for non-residents from scratch, building out FBA/MCF plans, and managing the entire process.

  • Managing over 10,000 active products on Amazon within the FBA, MCF, and FBM services.

  • Product development for Amazon-specific growth companies. This entails hand-picking potential hit products on Amazon for these companies.

  • Manufacturer to port management. I have expert knowledge in all-things logistics when it comes to managing your e-commerce business. Whether you need a pallet moved domestically or a container moved globally, I’m here to help.

  • Manufacturer to port management. I have expert knowledge in all-things logistics when it comes to managing your e-commerce business. Whether you need a pallet moved domestically or a container moved globally, I’m here to help.

  • Provided training for, established, and launched over three dozen Brand Registry certified brands. This includes internal company training and providing a turn key solution to managing the brand (with or without me).

  • Managed the launching of Ebay, Etsy, Walmart, and other e-commerce marketplaces. This management included managing best practices, policies, and inventory across the various marketplaces.

  • Hazmat product handling - including the DG program, LTL, and SDS approvals.

  • Amazon Kindle Direct Publishing (KDP) ad and inventory management.

  • This includes utilizing Amazon or other 3PLs to fulfill orders from your DTC website.

  • Inventory management for expirable and/or food products.

Experienced across numerous industries

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  • Invaluable partnership in a chaotic environment.

    Keith

  • From day one he was beyond helpful with the services he provides. He was able to curate a program for my needs and stay within the budget I was looking for.

    Herb

  • Your go to guy on not just Amazon, but all things business and logistics.

    Pat

  • He is extremely knowledgeable in what he does and knows how to keep his clients happy.

    Lewis

  • I've always been impressed with Michael's expertise, professionalism, and responsiveness.

    Rob

  • We really appreciate Michael's work ethic and go go go mentality. He doesn't wait around for things to be handed to him and instead he finds ways to push the team forward.

    T.

  • He went above and beyond what was expected and would recommend him to anyone.

    Mike