My passion for business management is unmatched.

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Getting To Know Me

My name is Michael Hough and my story is a unique one. To get the full story, head over to the About Me page.

Over the past two decades, I’ve evolved from a corporate leader and scrappy young entrepreneur into a top-tier Amazon consultant. My career path wasn’t always straightforward, but one thing was constant—I’ve always loved business. Having been an employee, business owner, and consultant, I’ve found the greatest satisfaction in partnering with companies to help them thrive.

While most of my clients are larger corporations, I also deeply enjoy working with startups and family-run businesses that need guidance navigating the complexities of selling on Amazon.

This Past Year at a Glance

100% Client Retention

$1.5M In Ad Spend Under Management

14,000+ Products Managed

380+ Ad Campaigns Managed

100% Client Retention $1.5M In Ad Spend Under Management 14,000+ Products Managed 380+ Ad Campaigns Managed

20+ Product Innovation Projects

Audits of Multi-Billion Dollar Agencies

$1B+ In Revenue Among Clients

$14M In Inventory Handled

20+ Product Innovation Projects Audits of Multi-Billion Dollar Agencies $1B+ In Revenue Among Clients $14M In Inventory Handled

Key skills and proficiencies

  • 10+ years (17,000+ hours) of hands-on experience with Amazon Seller Central, Vendor Central, and Brand Registry, built through both business ownership and strategic partnerships.

  • 17 years of expertise in corporate buying, retail management, inventory planning, sales, marketing, and e-commerce.

  • Advanced skills in data analysis, Excel, strategy, reporting, forecasting, and analytical problem-solving—paired with exceptional attention to detail and strong business acumen.

  • Proven track record in driving growth and scaling companies toward $10M+ in annual sales.

  • 17 years of leadership experience—building, developing, and managing teams in both in-person and remote environments.

Notable Recent Work

  • AWD is quickly becoming a key part of Amazon’s complex inventory management system. Whether you’re exploring it for potential cost savings or adapting because Amazon’s policies require it, I can guide you through the process and help you determine the best path forward.

    • Expertise in PPC and vCPM campaigns on Amazon, including Sponsored Products (SP), Sponsored Display (SD), Sponsored Brands (SB), and Streaming TV (STV).

    • Currently manage $1.5M+ in annual Amazon ad spend across 380+ active campaigns.

  • End-to-end private label and brand creation—identifying high-potential opportunities on Amazon, then managing every stage from concept and manufacturing to importing, inventory management, DTC rollout, advertising, growth, and ongoing operations.

  • Conduct in-depth market research and produce feasibility reports across multiple industries to help companies identify high-potential investment opportunities and strategically expand their product portfolios.

  • Extensive experience troubleshooting brand and product launches, resolving critical issues such as GS1/GTIN errors, trademark registrations, brand problems, and other challenges.

  • Audit PPC campaigns for agencies and sellers to ensure best practices are followed, providing actionable plans to optimize performance for each client’s goals. Recent work includes high-level audits of accounts with $1M+ in annual ad spend.

  • Experienced in international product development, managing manufacturer relationships, and U.S. importing. Leverage overseas contacts and connections at major U.S. ports to streamline the process.

  • Launch and manage Amazon Multi-Channel Fulfillment (MCF) services from the ground up for companies across diverse industries, including integrating existing inventories into the MCF program. Recent work includes managing and syncing inventory across Shopify, Amazon, Walmart, Target, and eBay.

  • Help international companies enter the Amazon U.S. market by establishing seller accounts for non-residents, developing FBA and MCF strategies, and managing the entire launch process from start to finish.

  • Amazon Advantage & Kindle Direct Publishing (KDP) management.

  • Manage 14,000+ active products on Amazon across FBA, MCF, and FBM fulfillment channels.

  • Expert in end-to-end logistics, from manufacturer to port management. Whether moving a domestic pallet or a global shipping container, I help streamline the logistics of your e-commerce business.

  • Trained, established, and launched 30+ Brand Registry-certified brands, providing both internal company training and turnkey solutions for managing the brand, with or without ongoing support.

  • Managed the launch and operations of eBay, Etsy, Walmart, Target, and other e-commerce marketplaces, overseeing best practices, policy compliance, and inventory management across all platforms.

  • Expertise in handling hazardous materials, including managing the Dangerous Goods (DG) program, LTL shipments, and SDS compliance approvals.

  • Includes leveraging Amazon or other third-party logistics (3PL) providers to fulfill orders from your direct-to-consumer (DTC) website.

  • Inventory Management for Perishable & Food Products – Overseeing stock levels, rotation, and shelf life to minimize waste and ensure product quality.

Cross-Industry Knowledge & Insight

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  • Invaluable partnership in a chaotic environment.

    Keith

  • From day one he was beyond helpful with the services he provides. He was able to curate a program for my needs and stay within the budget I was looking for.

    Herb

  • Your go to guy on not just Amazon, but all things business and logistics.

    Pat

  • He is extremely knowledgeable in what he does and knows how to keep his clients happy.

    Lewis

  • I've always been impressed with Michael's expertise, professionalism, and responsiveness.

    Rob

  • We really appreciate Michael's work ethic and go go go mentality. He doesn't wait around for things to be handed to him and instead he finds ways to push the team forward.

    T.

  • He went above and beyond what was expected and would recommend him to anyone.

    Mike