My passion for business management is unmatched.

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Contact Me

Getting To Know Me

My name is Michael Hough and my story is a unique one. To get the full story, head over to the About Me page.

Over the past two decades, I’ve evolved from a corporate leader and scrappy young entrepreneur into a top-tier Amazon consultant. My career path wasn’t always straightforward, but one thing was constant—I’ve always loved business. Having been an employee, business owner, and consultant, I’ve found the greatest satisfaction in partnering with companies to help them thrive.

While most of my clients are larger corporations, I also deeply enjoy working with startups and family-run businesses that need guidance navigating the complexities of selling on Amazon.

Want to know what it’s like working with me?
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Past Year at a Glance

100% Client Retention

$1.5M In Ad Spend Under Management

14,000+ Products Managed

500+ Ad Campaigns Managed

100% Client Retention $1.5M In Ad Spend Under Management 14,000+ Products Managed 500+ Ad Campaigns Managed

22+ Product Innovation Projects

Multi-Billion Dollar Agency Audits

$1B+ In Client Revenue

$16M In Inventory Managed

22+ Product Innovation Projects Multi-Billion Dollar Agency Audits $1B+ In Client Revenue $16M In Inventory Managed

Key Skills and Experience

  • 11+ years (18,000+ hours) of hands-on experience with Amazon Seller Central, Vendor Central, Brand Registry, Advantage, & KDP built through both business ownership, employment, & strategic partnerships.

  • 17 years of expertise in brand building, corporate buying, retail management, inventory planning, sales, marketing, manufacturing, and e-commerce.

  • Advanced skills in corporate strategy, data analysis, Excel, reporting, forecasting, and analytical problem-solving—paired with exceptional attention to detail and strong business acumen.

  • Proven track record in driving growth and scaling companies toward 8 figures in annual sales.

  • 17 years of leadership experience—building, developing, and managing teams in both in-person and remote environments.

Recent Project Highlights

  • Large-Scale Advertising Management

    Expertise in PPC and vCPM campaigns on Amazon, including Sponsored Products (SP), Sponsored Display (SD), Sponsored Brands (SB), and Streaming TV (STV). Currently manage $1.5M+ in annual Amazon ad spend across 500+ active campaigns.

    PPC & Advertising Audits

    Audit PPC campaigns for agencies and sellers to ensure best practices are followed, providing actionable plans to optimize performance for each client’s goals. Recent work includes high-level audits of accounts with $1M+ in annual ad spend.

  • Private Label Development

    End-to-end private label and brand creation—identifying high-potential opportunities on Amazon, then managing every stage from concept and manufacturing to importing, inventory management, DTC rollout, advertising, growth, and ongoing operations.

    Product Innovation

    Conduct in-depth market research and produce feasibility reports across multiple industries to help companies identify high-potential investment opportunities and strategically expand their product portfolios.

    E-Commerce Marketplace Management

    Managed the launch and operations of eBay, Etsy, Walmart, Target, and other e-commerce marketplaces, overseeing best practices, policy compliance, and inventory management across all platforms.

  • Large Product Catalog Management

    Manage 14,000+ active products on Amazon across FBA, MCF, DTC, and FBM fulfillment channels.

    Product & Brand Troubleshooting

    Extensive experience troubleshooting brand and product launches, resolving critical issues such as GS1/GTIN errors, trademark registrations, brand problems, and other challenges.

    Hazmat / Dangerous Goods

    Expertise in handling hazardous materials, including managing the Dangerous Goods (DG) program, LTL shipments, and SDS compliance approvals.

    Amazon Advantage & Kindle Direct Publishing (KDP)

    I oversee both KDP and Advantage workflows—publishing, catalog management, inventory coordination, and issue resolution—to keep your titles visible, compliant, and reliably in stock.

  • Amazon Warehousing & Distribution (AWD)

    AWD is quickly becoming a key part of Amazon’s complex inventory management system. Whether you’re exploring it for potential cost savings or adapting because Amazon’s policies require it, I can guide you through the process and help you determine the best path forward.

    Multi-Channel Fulfillment (MCF)

    Launch and manage Amazon Multi-Channel Fulfillment (MCF) services from the ground up for companies across diverse industries, including integrating existing inventories into the MCF program. Recent work includes managing and syncing inventory across Shopify, Amazon, Walmart, Target, and eBay.

    Domestic & International Logistics

    Expert in end-to-end logistics, from manufacturer to port management. Whether moving a domestic pallet or a global shipping container, I help streamline the logistics of your e-commerce business.

    Shopify / DTC Inventory Management & Syncing

    Includes leveraging Amazon or other third-party logistics (3PL) providers to fulfill orders from your direct-to-consumer (DTC) website and Shopify storefronts, and keeping inventory synchronized between channels.

    Perishable & Food Products Management

    Overseeing stock levels, rotation, and shelf life to minimize waste and ensure product quality and customer satisfaction.

  • Experienced in international product development, managing manufacturer relationships, and U.S. importing, leveraging overseas contacts and connections at major U.S. ports to streamline the process.
    I also help international companies enter the Amazon U.S. market by establishing seller accounts for non-residents, developing FBA and MCF strategies, and managing the entire launch process from start to finish.

  • I provide tailored corporate training for founders, leadership teams, and in-house e-commerce staff.
    This ranges from building your Amazon channel from the ground up—account setup, catalog structure, advertising, inventory operations, and reporting—and then fully handing it off to your team, to long-term partnerships where I join monthly or every few weeks to review performance, troubleshoot issues, and guide strategy.
    Training can be one-on-one or team-based, live or recorded, and often includes reusable SOPs, checklists, and screen-share style walkthroughs so your team can confidently manage Amazon (and connected channels) without relying on me day-to-day.

Cross-Industry Knowledge & Insight

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Assorted makeup products including nail polishes, brushes, and palettes on display.
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A red plastic case with various sizes of black socket wrenches, a yellow cleaning cloth, a black socket, and three silver nuts on a black textured surface.
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A dining room with a wooden table, white chairs, a brick wall, suspended glass pendant lights, and a sliding glass door with sunlight streaming in.

  • Invaluable partnership in a chaotic environment.

    Keith

  • From day one he was beyond helpful with the services he provides. He was able to curate a program for my needs and stay within the budget I was looking for.

    Herb

  • Your go to guy on not just Amazon, but all things business and logistics.

    Pat

  • He is extremely knowledgeable in what he does and knows how to keep his clients happy.

    Lewis

  • I've always been impressed with Michael's expertise, professionalism, and responsiveness.

    Rob

  • We really appreciate Michael's work ethic and go go go mentality. He doesn't wait around for things to be handed to him and instead he finds ways to push the team forward.

    T.

  • He went above and beyond what was expected and would recommend him to anyone.

    Mike